These deck contractors can benefit from our free marketing audit and strategy session. There are times when owners of very small deck-building businesses reach out to a marketing agency, and they just don’t have a sufficient number of jobs to support an investment in a marketing plan. It is much cheaper to hire an agency with less risk than hiring an employee or someone right out of school. Also, you don’t have to worry about anyone calling in sick, going on vacation, or wanting health insurance and other benefits. When you work with an agency, you can get an experienced team for the price of a single employee. So, if you choose to go with your nephew, make sure he understands all this. So, who do you trust? Well, why not your nephew who took a marketing class or two at school.ĭigital marketing changes all the time, and it requires a dedication to staying on top of algorithm changes, privacy changes, and other consumer protection measures (especially with email marketing). The internet is a wonderful thing, but sometimes you get so many conflicting ideas that it is tough to decide.
If you tried marketing and it didn’t work, do yourself a favor and check out a digital marketing agency with a full complement of experts in email marketing, search engine optimization, Google ads, Facebook ads, social media marketing, local SEO, Google My Business, and generating reviews. It needs to have a clear vision for every step of the customer journey and offer a comprehensive list of tactics and strategies. Marketing cannot be a haphazard endeavor. This is like the old saying of throwing spaghetti on the wall to see what sticks. When one tactic didn’t work, they tried another that returned the same miserable results. Some business owners have been pitched with marketing ideas that sounded good, only to discover the results were not as expected. So, when you work with a marketing partner they can help bring new business to you when you can’t go to new business. When you work with a marketing team or agency, you get to keep the main thing the main thing, while the marketing team focuses on implementing and refining your marketing plan.Īs for timing, the North American Deck and Railing Association lists four reasons why this is a good year to market your decking company:Īnd what about the fact that everyone is more online now than over? In-person trade show events are slowly coming back, but they are not like they were. It happens slowly over a period of time until one day, owners start scratching their heads wondering what happened. When companies fail, it hardly ever happens overnight, unless some kind of scandal or unethical business practice comes to light. We don’t need to tell you that companies that fail to plan, plan to fail. Marketing needs to be an important part of your business plan. Sure, you might prefer to wait until things slow down to really focus on a potential marketing plan.
Sometimes the timing is not right to work with a professional marketing team for a number of reasons like the company is entering into its busy season.
We’re too busy and can’t handle any more work These might be valid reasons that other companies decided now was not the right time to work with Deck Builder Marketers, or they might be excuses to avoid or delay making a definitive decision to invest in marketing.
We’re too busy and can’t handle any more work.Shouldn’t it work the same for a marketing partner? If you are trying to do this on your own, see if any of these marketing struggles apply to you: Business owners are OK hiring an accounting partner to help with the books. Your passion is to build decks and outdoor living spaces, and you have discovered it’s difficult designing and building decks while trying to attract new business. So, you started a deck-building business. You had the opportunity to learn the trade under someone else, but you reached a point where you wanted to go out on your own. Somewhere along the way, you discovered you were pretty good at building things. Does this sound familiar: You love working with your hands.